The gin does affect the taste of this drink, and also the amount of gin you use. The one in the picture is something cheap we bought in Tallinn. You can make this refreshing drink on your own also! With three simple ingredients:īut what gin is best? We love Bombay sapphire and Beefeater for the long drink. In 2020, the Finnish long drink was made an Official Cocktail of the London Olympics. The drink has recently become more popular, exported to countries such as Estonia and the Netherlands, and even available for purchase in the U. It is usually served in a tall glass over ice with a lemon garnish. Developed in 1952, it is said to be the official drink of Finland and was made to compete with the Russian vodka drinks of the time. It is a mixed drink made with gin and grapefruit soda, popular in Finland. No, the Finnish long drink is not a beer.
It has also received praise from New York Times and other media outlets. In the United States, it was introduced in 2019 and has since spread to several other countries. To do that, they created a liquor beverage called the Long Drop.
The city wanted to give visitors an experience they would never forget. Finland was recovering from World War II at the time. The Finnish Long Drink is a soft drink first made in 1952.
Bevy has all the attractive attributes of the beyond beer category – sparkling, full-flavored and cocktail-inspired.Cocktail-inspired FMBs are growing faster (+27% in dollars) than full-flavored traditional FMBs (+4% in dollars).The beyond beer category is expected to grow to 22% of beer sales in the next year (from 7% in 2017).Younger shoppers consider the beyond beer category first and are looking for new varieties and flavors. “Nationally, Bevy will see a $10 million investment in 2022 with a digital-first strategy, including paid social, dedicated PR and an NHL sponsorship.” Education is important when it comes to a new style,” explains Pat Yanni, District Manager for Boston Beer.
#Original long drink calories code#
“A cool part of the point of sale is that there will be a QR code on all the paper POS that consumers can scan and be given information on what Bevy is and what long drink is. You can just pick up a 6-pack at the store.”Īs a new beverage and first of its kind to this market, Bevy will have abundant resources to educate consumers and support the launch. But the best part is, you don’t have to fly to Finland. You get all the refreshing citrus flavor without the gin. We developed a cocktail-inspired recipe, with all the citrus flavors and wild juniper berries, and made it ready-to-drink from a can. “Bevy Long Drink is our signature spin on this classic. “The Long Drink cocktail is Finland’s best-kept secret, but it’s typically made with gin,” said Lysyj. It’s unlike any beer or pre-mixed cocktail out there.” Lesya Lysyj, Chief Marketing Officer for Boston Beer “ cocktail-inspired, easy to drink and full-flavored, yet highly refreshing. Bevy Long Drink is made with an original malt base containing natural flavors and wild juniper berries. While inspired by the traditional cocktail, Bevy will be the first Long Drink-inspired beverage available in the U.S. It’s unlike any beer or pre-mixed cocktail out there.” “It’s cocktail-linspired, easy to drink and full-flavored, yet highly refreshing. That’s where Bevy Long Drink comes in,” said Lesya Lysyj, Chief Marketing Officer for Boston Beer. “Drinkers are searching for the ultimate in refreshment, but also don’t want to sacrifice taste. Bevy Long Drink’s initial styles are sweet, tart, refreshingly packed with flavor and 5.8% ABV. under the name Bevy Long Drink, and it’s already making waves.īevy’s new sparkling citrus refresher is made from a delicious and easy-drinking blend of citrus flavors and wild juniper berries, for an exceptionally thirst-quenching beverage that’s perfect for any occasion. Now, through innovation like only they can do, Boston Beer brought this sparkling refresher to drinkers in the U.S. A simple cocktail of gin, grapefruit soda and tonic was concocted, and the Long Drink, the national cocktail of Finland, was born. The country was preparing for many visitors, and they needed a drink that could be easily served in crowded bars and restaurants. The Long Drink – or lonkero, as it’s known in Finland – was first created when the Finnish government commissioned a cocktail for guests attending the 1952 Summer Olympics.
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